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Product Management
Find out how you can build and manage great products that solve real customer problems and earn profitability in an organisation.
10 modules · 54 lessons · self-paced
MODULE 01
Introduction
4 lessons
- What is Product Management?What product management is, on video.Video · youtube.com
- Roles and responsibilities of a PMPM roles and responsibilities.Article · 280group.com
- Some PM myths debunkedFive product management myths busted.Article · productschool.com
- Further Reading!Further reading on product management.Article · hotjar.com
MODULE 02
Minimum Viable Product - MVP
4 lessons
- Definition, an example & benefitsMVP definition, example and benefits.Video · youtube.com
- Questions to ask yourselfQuestions to ask before building an MVP.Article · jproco.medium.com
- 8 inspiring MVP ExamplesEight inspiring MVP examples.Article · revelx.co
- Some more examples!More minimum viable products, on video.Video · youtube.com
MODULE 03
Product Market Fit - PMF
MODULE 04
Market Research & Customer Development
8 lessons
- The DifferenceCustomer discovery versus market research.Article · organizing4innovation.com
- Market Research for PMsMarket research techniques for PMs.Article · win-loss.agency
- Market Research - The “How?”How to do market research, step by step.Article · blog.hubspot.com
- Customer Development - The “How?”A no-nonsense introduction to customer development.Article · cobloom.com
- PersonasWriting user personas that work.Article · smaply.com
- Jobs to be done (JTBD)Jobs-to-be-done, explained.Article · jtbd.info
- Estimating Market SizeEstimating market size in five steps.Article · blog.marketresearch.com
- Researching CompetitorsResearching your competitors.Article · aha.io
MODULE 05
Product Pricing Strategy
5 lessons
- A 3-Step Pricing GuidePricing your product in three steps.Article · sumo.com
- Types of Pricing StrategiesThe main pricing strategy types.Article · blog.hubspot.com
- Adding Value to your Audience & UnderpricingValue and underpricing, on video.Video · youtube.com
- Psychological Studies on PricingPsychology studies every pricer should know.Article · neilpatel.com
- Role of a PM in PricingThe product manager's role in pricing.Article · productplan.com
MODULE 06
Product & Go-To-Market (GTM) Strategy
8 lessons
- The Difference (Product vs GTM)Product strategy versus go-to-market strategy.Article · aha.io
- Product Strategy - An OverviewProduct strategy overview, on video.Video · youtube.com
- A straightforward guideA straightforward guide to product strategy.Article · blog.hubspot.com
- Using DataUsing data in strategy, on video.Video · youtube.com
- GTM Strategy - An OverviewGo-to-market strategy overview, on video.Video · youtube.com
- GTM Strategy Developing ProcessDeveloping your go-to-market strategy.Article · blog.hubspot.com
- Elements of a killer GTMElements of a killer go-to-market plan.Video · youtube.com
- Some great examples you should check out!How the biggest apps got their first users.Article · lennysnewsletter.com
MODULE 07
Roadmaps & Prioritisation
6 lessons
- Product Roadmaps - IntroductionAn introduction to product roadmaps.Article · gibsonbiddle.medium.com
- Building a RoadmapHow to build a product roadmap.Article · hackernoon.com
- How to Avoid Common PitfallsAvoiding common roadmap pitfalls.Article · rangle.io
- Product Prioritisation FrameworksPrioritization techniques for product managers.Article · roadmunk.com
- More about RICERICE prioritization, explained simply.Article · intercom.com
- Prioritisation Secret SauceA secret sauce for prioritization.Article · appcues.com
MODULE 08
Product Metrics
8 lessons
- IntroductionProduct metrics introduction, on video.Video · youtube.com
- 15 PM Metrics and KPIsFifteen PM metrics and KPIs to track.Article · altexsoft.com
- Comprehensive Product-wise metrics listA comprehensive product metrics list.Article · departmentofproduct.com
- Vanity vs Actionable MetricsVanity metrics versus actionable metrics.Article · tim.blog
- North Star MetricsFinding your north star metric.Article · productmanagerhq.com
- Y-Combinator: How to Measure your Product?Y Combinator on measuring your product.Video · youtube.com
- Defining Product SuccessDefining product success, metrics and goals.Article · sequoiacap.com
- Analytics for Better ProductsAnalytics for building better products.Video · youtube.com
MODULE 09
Becoming a Product Leader
5 lessons
- Skills you require & PM CompetenciesPM roles, skills and competencies.Article · ravi-mehta.com
- Good PMs & Great PMsWhat separates good PMs from great ones.Article · linkedin.com
- Product Leadership vs Product ManagementProduct leadership versus product management.Article · alearningaday.blog
- The TransitionCrossing over from PM to product leader.Article · reforge.com
- 4 Pillars of Product LeadershipThe four pillars of product leadership.Article · danielelizalde.com
MODULE 10
(Bonus!) Embarking on your Product Career
3 lessons