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Entrepreneurship I
Start your entrepreneurial journey by building the necessary skills required to lead your business. The first module for Entrepreneurship covers the entire spectrum of problem-solving, revenue streams, pricing models, marketing and branding to boost your startup idea!
9 modules · 46 lessons · self-paced

MODULE 01
Introduction
5 lessons
- Getting StartedFind your flow to do deep work every single day.Article · inc.com
- Introduction to EffectuationThe entrepreneurship theory of acting with what you have.Article · entrepreneurshiptheories.blogspot.com
- 5 principles of EffectuationThe five corporate principles of effectuation.Article · marketingangels.fr
- Principles of EffectuationEffectuation principles explained on video.Video · youtu.be
- A Brief Guide on EffectuationA quick video guide to effectuation.Video · youtu.be

MODULE 02
Opportunity Discovery
3 lessons
- Identifying Problem Worth SolvingHow to spot problems worth solving.Article · teninnovate.com
- Finding a Problem Worth SolvingLessons from young founders on finding problems.Article · inc.com
- A 6 step process for Opportunity DiscoveryA six-step video walkthrough of opportunity discovery.Video · youtu.be

MODULE 03
Design Thinking
5 lessons
- What is Design Thinking: An OverviewWhat design thinking is, in one video.Video · youtu.be
- Introduction to Design ThinkingA full introduction to design thinking.Article · interaction-design.org
- Design thinking processThe design thinking process on video.Video · youtu.be
- 5 stages in the design thinking processEmpathize, define, ideate, prototype, test.Article · interaction-design.org
- Brainstorming techniques can be used to find solutionsBrainstorming techniques for finding solutions.Video · youtu.be

MODULE 04
Customer
6 lessons
- Customer vs ConsumerHow customers and consumers differ.Article · feedough.com
- Types of StartupsStartup types explained on video.Video · youtu.be
- Customer SegmentationSegmenting customers on the business model canvas.Article · cleverism.com
- 4 types of Customer SegmentationFour segmentation types every marketer should know.Article · business2community.com
- Segmentation Targeting and PositioningSegmentation, targeting and positioning on video.Video · youtu.be
- Niche MarketingNiche marketing explained on video.Video · youtu.be

MODULE 05
Value Proposition Canvas
4 lessons
- Understand your Customer with Value Proposition CanvasUsing the canvas to truly understand your customer.Article · designabetterbusiness.com
- Value Proposition Canvas explainedValue proposition canvas walkthrough on video.Video · youtu.be
- Value Proposition Canvas Explained with ExampleThe canvas explained with a worked example.Video · youtu.be
- How to fill in a Value Proposition CanvasHow to fill in your own canvas.Article · isaacjeffries.com

MODULE 06
Business Model
4 lessons
- Introduction to Business ModelBusiness models explained on video.Video · youtu.be
- The Lean ApproachThe lean approach to business models on video.Video · youtu.be
- Capture your Business Model in 20 MinutesCapture your business model in twenty minutes.Video · youtu.be
- Fill in your own Business ModelBuild your own lean canvas with this tool.Article · xtensio.com

MODULE 07
Revenue
10 lessons
- Cost Structure and Revenue StreamsA primer on cost structure and revenue streams.Article · benpfsmith.wordpress.com
- Y Combinator Article on Revenue StreamsY Combinator discussion on startup revenue streams.Article · news.ycombinator.com
- How to Define your Cost StructureHow to define your cost structure.Article · accountingtools.com
- Popular Revenue Models for StartupsThe ten most popular startup revenue models.Article · fi.co
- Choosing your Pricing ModelSeven pricing models and which one to choose.Article · creativebloq.com
- Choosing the Right Pricing StrategyChoosing the right pricing strategy.Article · economictimes.indiatimes.com
- Measuring your ProfitabilityFour ways to measure your profitability.Article · quickbooks.intuit.com
- Investor's Insight from Y CombinatorPaul Graham on startup funding.Article · paulgraham.com
- Valuation of StartupsHow startups get valued.Article · avc.blogs.com
- Pitch Deck EssentialsHow to write a killer pitch deck.Article · vator.tv

MODULE 08
Teams

MODULE 09
Marketing
7 lessons
- Why is brand strategy essentialBrand strategy essentials for long-term success.Article · marketingland.com
- Link Value Proposition with Marketing for B2CElements of value for consumers, from HBR.Article · hbr.org
- Essential Elements for Value Propositions for B2BElements of value for business buyers, from HBR.Article · hbr.org
- Marketing Channels - IA guide to marketing channels, part one.Article · disruptiveadvertising.com
- Marketing Channels - IIA guide to marketing channels, part two.Article · smallbusiness.chron.com
- Analyse Consumer BehaviourHow to analyse consumer behaviour.Article · lsbf.org.uk
- Segmentation of Customer Based on BehaviourSegmenting customers by behaviour.Article · omniconvert.com