Learning Portal

Marketing

Find out how to market online for digital content creators and advertisers while also learning about SEO, branding and fundraising in India.

6 modules · 22 lessons · self-paced

MODULE 01

Introduction

3 lessons

• What is Marketing?Marketing, defined by Investopedia.Article · investopedia.com
• Different types of marketingAn overview of ten marketing strategies.Article · ziosolutions.com
• Why marketing is so important?Why marketing is so important for business.Article · movingtargets.com

MODULE 02

Sales

2 lessons

• Entrepreneurial SalesEntrepreneurial sales and why it matters.Article · entrepreneurship.babson.edu
• Beginners guide to salesA complete guide to entrepreneurial selling.Article · jawwad.me

MODULE 03

Online marketing

8 lessons

• Online marketing strategyA guide to internet marketing strategy.Article · webfx.com
• Social media marketingBuilding a social media marketing strategy.Article · sproutsocial.com
• Content marketingWhy content marketing is important.Article · lyfemarketing.com
• Current content marketing trendsCurrent content marketing trends.Article · wordstream.com
• Google AdSense (perspective of content marketing)AdSense from a content marketing perspective.Video · youtube.com
• Complete guide to Google AdSenseThe complete AdSense video guide.Video · youtube.com
• AdSense policyAdSense program policies you must know.Article · support.google.com
• How to make privacy policy in your website to use AdSenseWriting a privacy policy for AdSense sites.Article · support.google.com

MODULE 04

Online advertising

2 lessons

• Google AdWords (for creating an ad campaign using google)Creating ad campaigns with Google Ads.Video · youtube.com
• Facebook ads (includes Instagram)Facebook and Instagram ads, explained on video.Video · youtube.com

MODULE 05

SEO

1 lesson

• All about SEOMoz's beginner guide to SEO.Article · moz.com

MODULE 06

Branding

6 lessons

• BrandingBranding basics, from the ecommerce wiki.Article · oberlo.in
• 7 steps to building a brandBuilding a brand in seven steps.Article · shopify.in
• Idea validationValidating your startup idea.Article · entrepreneur.com
• How to price a productHow to price a product.Article · shopify.in
• Fundraising tips (in India)Funding options for Indian startups.Article · profitbooks.net
• Funding plan for a healthy startupFinding funding via Startup India.Article · startupindia.gov.in